Marketing

I generate marketing results with little to no budget. I have worked with companies of all sizes and one common theme is doing more with less while still attracting new prospects, nurturing them through the sales cycle, and communicating with existing customers to maintain and increase loyalty.

  • Increased series page views on www.microsoft.com/events by 39%, at a cost of $.15/view. Managed content and the user experience
  • Launched a third-party application with multiple dynamic podcast index pages and weighted and faceted search
  • Decreased time spent creating demand generation emails by 71%-86% and increased employee opt-in by 30% after analyzing user feedback/usage and redesigning templates. Managed messaging and edited content for these weekly emails
  • Decreased newsletter submissions by 86% and increased click throughs by 10% by analyzing metrics and ROI
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