Resume

If you like a more traditional format….

SUMMARY

I get things done:

  • Projects that come in on or under budget
  • Integrated marketing campaigns that generate results at little to no cost
  • Operational efficiencies that save you money and make you succeed

CAREER OVERVIEW

Qdabra Software, Portland, OR  2010 – 2011
Director of Project Management and marketing lead

  • Drove concurrent consulting projects, coming in on or under budget—requirements gathering, estimating, scheduling, managing resources, and communicating with clients through project completion
  • Generated more than $250K in projects with new and repeat customers
  • Managed two technical resources plus other staff members in a virtual, matrix organization
  • Conducted InfoPath and SharePoint training classes online and in person, as well as created new content. Quickly became a subject matter expert and increased the number of classes by 100% from 2009 to 2010
  • Created marketing communication tools, including datasheets, newsletters, brochures, and web content. Increased quarterly newsletter opens by 159% and clicks by 83%
  • Leveraged online ads and social media to increase brand awareness. Increased followers by 80% and clicks by 225% in one year

Microsoft Corp., Portland, OR  2003 – 2009
Manager, Digital Marketing 

  • Saved $75K-$135K/year and cut podcast processing time from days to hours by launching a podcast automation tool. Took responsibility for this struggling $250K project, managed vendors, and drove to successful completion
  • Cost-effectively scaled video production without increasing head count by managing an integrated, multi-phased project that updated the team’s existing media production tool. Saved ~35 hours/month by eliminating unnecessary workflow
  • Led a project to build and maintain Web pages with a new content management system (CMS), which was expected to save 60 hours/month
  • Increased series page views on www.microsoft.com/events by 39%, at a cost of $.15/view. Managed content and the user experience; launched a third-party application with multiple dynamic podcast index pages and weighted and faceted search
  • Decreased time spent creating demand generation emails by 71%-86% and increased employee opt-in by 30% after analyzing user feedback/usage and redesigning templates. Managed messaging and edited content for these weekly emails
  • Significantly reduced time spent on reporting—saved 38 hours/year on one of six reports alone—by analyzing needs and modifying reports
  • Decreased newsletter submissions by 86% and increased click throughs by 10% by analyzing metrics and ROI

CDC Software (as Pivotal Corp.), Kirkland, WA  2000 – 2003
Marketing Manager

  • Produced and managed bi-monthly interactive webcast series, which averaged 60 registrants and 30 attendees and generated $17M in won revenue
  • Analyzed and segmented databases to effectively enable marketing campaigns
  • Identified potential reference candidates and managed telephone and site visits for prospects, as a step toward winning new business
  • Designed and executed a new customer survey process, which included managing database updates for successful data capture
  • Created and published internal and external tools to promote customers’ success

EDUCATION

Digital Marketing Strategy Certificate – In Progress
Portland State University, Portland, OR

Bachelor of Arts, Communication,
Purdue University, West Lafayette, IN

Project Management Professional (PMP) –
coursework completed, estimated test date fall 2011

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