Resume

If you like a more traditional format….

SUMMARY

I get things done:

CAREER OVERVIEW

Qdabra Software, Portland, OR 2010 – 2011
Director of Project Management and marketing lead

Drove concurrent consulting projects, coming in on or under budget—requirements gathering, estimating, scheduling, managing resources, and communicating with clients through project completion
Generated more than $250K in projects with new and repeat customers
Managed two technical resources plus other staff members in a virtual, matrix organization
Conducted InfoPath and SharePoint training classes online and in person, as well as created new content. Quickly became a subject matter expert and increased the number of classes by 100% from 2009 to 2010
Created marketing communication tools, including datasheets, newsletters, brochures, and web content. Increased quarterly newsletter opens by 159% and clicks by 83%
Leveraged online ads and social media to increase brand awareness. Increased followers by 80% and clicks by 225% in one year

Microsoft Corp., Portland, OR 2003 – 2009
Manager, Digital Marketing

Saved $75K-$135K/year and cut podcast processing time from days to hours by launching a podcast automation tool. Took responsibility for this struggling $250K project, managed vendors, and drove to successful completion
Cost-effectively scaled video production without increasing head count by managing an integrated, multi-phased project that updated the team’s existing media production tool. Saved ~35 hours/month by eliminating unnecessary workflow
Led a project to build and maintain Web pages with a new content management system (CMS), which was expected to save 60 hours/month
Increased series page views on www.microsoft.com/events by 39%, at a cost of $.15/view. Managed content and the user experience; launched a third-party application with multiple dynamic podcast index pages and weighted and faceted search
Decreased time spent creating demand generation emails by 71%-86% and increased employee opt-in by 30% after analyzing user feedback/usage and redesigning templates. Managed messaging and edited content for these weekly emails
Significantly reduced time spent on reporting—saved 38 hours/year on one of six reports alone—by analyzing needs and modifying reports
Decreased newsletter submissions by 86% and increased click throughs by 10% by analyzing metrics and ROI

CDC Software (as Pivotal Corp.), Kirkland, WA 2000 – 2003
Marketing Manager

Produced and managed bi-monthly interactive webcast series, which averaged 60 registrants and 30 attendees and generated $17M in won revenue
Analyzed and segmented databases to effectively enable marketing campaigns
Identified potential reference candidates and managed telephone and site visits for prospects, as a step toward winning new business
Designed and executed a new customer survey process, which included managing database updates for successful data capture
Created and published internal and external tools to promote customers’ success

EDUCATION

Digital Marketing Strategy Certificate – In Progress
Portland State University, Portland, OR

Bachelor of Arts, Communication,
Purdue University, West Lafayette, IN

Project Management Professional (PMP) –
coursework completed, estimated test date fall 2011

Jennifer Walts